Work with Gamechangers

Head of Brand and Marketing, Netherlands at Zapp
Amsterdam, NL

Zapp is building the future of convenience with a full stack approach to on-demand essential items, 24/7, delivered in minutes. Customer obsession is at the heart of everything we do, and from founders to riders we are relentlessly focused on delighting our customers. We are backed by the world's leading investors and our team has scale-up and exit experience at companies such as Amazon, Jumia, Deliveroo, Tesco, Stuart and Just Eat. If you’re ready to help build the world’s most customer-focused company, get in touch.

We are looking for a Head of Brand & Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Brand & Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled marketing brand strategist, able to inspire your team members, we’d like to meet you. Ultimately, you will run our marketing department in ways that promote higher profitability and competitiveness ( performance marketing is done by HQ in London and doesn't fall under your responsibility)

 

Responsibilities

  • Design local branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Set, monitor and report on team goals
  • Craft strategies for all Marketing teams, including Brand, Advertising, Communications and Creative
  • Coordinate sales and marketing efforts to boost brand awareness
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Participate in the quarterly and annual planning of company objectives

Requirements

  • Work experience as Head of Brand, Head of Marketing or VP Marketing, preferably within our industry
  • Experience running successful marketing branding campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Leadership skills with the ability to set and prioritize goals
  • Experience with CRM software
  • Analytical mind
  • Fluent in Dutch and English

Benefits

  • Competitive salary & equity package
  • Spend your monthly wellbeing allowance on things that really matter to you ⁠— via our Juno benefits programme. This can be anything from veggie boxes, to indoor plants, tax advice and much more
  • Make use of our home office allowance for office supplies
  • Benefit from our monthly Zapp order allowance
  • Be part of a fast-growing company and a super motivated team

 

At Zapp we embrace diversity. We are committed to creating an inclusive and supportive work environment. We firmly believe that a variety of backgrounds & perspectives make our team stronger and brings our product closer to the customer.

As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.