Electric Twin is a technology company that provides tools for creating and interacting with synthetic audiences to support business decision making. It uses data and predictive models to simulate how target consumer groups might behave, allowing evaluation of messaging, product ideas, and market assumptions quickly and interactively. The company’s platform enables organizations to test choices before committing resources and refine strategies based on simulated audience responses. It supports integration of customer data to build tailored simulations and helps teams iterate decisions at speed through digital audience feedback.