Inbound Marketing is the main acquisition channel for Factorial since our foundation. The ideal candidate has a revenue-driven mindset and has experience developing qualified leads generation and cross-channel strategies, measuring and reporting on success, working with the right tools and technology to better analyze and optimize our efforts to generate pipeline.

This position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for demand generation as well as the day-to-day operations of creating, updating and running multiple campaigns with a keen eye towards demand KPIs.

This is a senior-level role with significant autonomy, ownership, and a direct impact on revenue.

What will you be doing:

Develop and execute Factorial’s demand generation strategy, with particular focus on customer acquisition, across multiple channels to hit revenue goals and drive the business.
Own leads and pipeline metrics. Develop reporting on key demand KPIs, pipeline generation and identify key challenges and priorities.
Execute marketing programs to engage and influence target industries.
Develop and maintain relationships with partners, influencers, and other stakeholders
Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
Support our Sales team by developing the appropriate tool sets and tactics.
Collaborate with marketing, product, sales to co-create content, campaigns and experiences for our prospects.
Analyze data and metrics to identify industries pipeline generation opportunities.
Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
Own the management of offline and online events sponsored or created by Factorial.
Identify and resolve challenges and conflicts within the demand generation process

Your Profile 🧐

You are a native-level German speaker, & fluent in English (both written and spoken)
You have 3-4+ years of experience in Demand Generation in B2B Marketing with a focus on pipeline generation.
Excellent communication and collaboration skills
Knowledge of sales techniques and strategies
You are strategic and analytical - you can recognize key audiences and inflection points within the buying journey and can weave together a cohesive communication framework.
Strong analytical skills, with experience analyzing data and making data-driven decisions
Experience with marketing automation platforms, such as Marketo, Eloqua, HubSpot and/or Salesforce.
Comfort with an evolving structure that encourages learning and growth.
You have hands-on experience and proven track record of managing all aspects of demand and pipeline generation campaigns.
Strong problem-solving and decision-making skills
Strong experience in demand generation field marketing

Bonus Points

Proven track record in technology or SaaS companies.
Entrepreneur mindset - high energy and business hungry.
Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team.

About us 🚀

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values 🫀

We own it: We take responsibility for every project. We make decisions, not excuses.

We learn and teach: We're dedicated to learning something new every day and, above all, share it.

We partner: Every decision is a team decision. We trust each other.

We grow fast: We act fast. We think that the worst mistake is not learning from them.

We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team💆

We care about people and we also offer a lot of benefits for employees:

High growth, multicultural and friendly environment 🤝
Alan as private health insurance 🩺
Healthy life with Wellhub (Gyms, pools, outdoor classes) 🧘🏽‍♀️
Save expenses with Cobee 💰
Language classes 👩🏽‍🏫
Breakfast in the office and organic fruit 🍏
Nora discounts 🍱
Free caffeine and theine ☕
Pet Friendly 🐕

Wanna learn more about us? Check our website!

#LI-IE1

Permanent
Full time
08005, Barcelona, CT, Spain
Marketing/Demand Gen

Apply now

See more open positions at Factorial

Privacy policy Cookie policy