Director, Founder's Office (Pricing)

Location: Nine Elms, London, Full-time

About Zapp

Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

About the Role

Pricing is one of the highest-leverage functions in Zapp's business. Done well, it protects margin, sharpens our competitive position and builds long-term customer trust. Done poorly, it costs us all three. As Director, Founder's Office (Pricing), you will own this function in its entirety: the strategy, the infrastructure and the day-to-day decisions.

You will work directly with the Founder to define how Zapp prices across a catalogue of thousands of SKUs, build the systems to monitor competitors in real-time and develop the models that tell us where to move and when. This is a critical role with a direct input into the P&L. The right person combines serious analytical capability with the commercial judgement to act on it fast, the conviction to define the agenda and drive pricing decisions independently, and a genuine interest in using AI and automation to build smarter, faster pricing infrastructure.

Key Responsibilities

Pricing Strategy

• Design and own Zapp's pricing strategy across all categories: setting the framework, the guardrails and the commercial logic that drives every pricing decision

• Lead weekly pricing reviews, analysing margin performance against targets and competitor benchmarks, and driving improvement opportunities through to execution

• Build long-term pricing roadmaps that are aligned to Zapp's growth objectives and that evolve as the business scales and the market moves

• Create clear pricing guidelines and playbooks that the Category Management team can apply consistently across the range

• Partner with Finance to model the revenue and margin impact of pricing changes and feed pricing insight into category investment decisions

Competitive Intelligence

• Build and maintain automated competitor price tracking that covers thousands of SKUs daily across Zapp's key London competitors

• Develop alerting systems that surface significant price movements or promotional activity in real-time, enabling the team to respond before the market moves against us

• Build competitive pricing dashboards using Zapp's internal data infrastructure that give the team instant visibility on price positioning by category

• Translate competitor pricing patterns and promotional strategies into clear, grounded recommendations that the business can act on

Pricing Science and Automation

• Conduct rigorous analysis of price elasticity and sensitivity across customer segments, categories and purchase occasions

• Build and iterate elasticity models that inform promotion design, markdown logic and base price decisions across the range

• Leverage AI and automation tools to continuously improve the depth, accuracy and coverage of Zapp's pricing systems, reducing manual processes and improving response times

• Identify margin improvement opportunities across the catalogue and work with Category Management to prioritise and execute them

Commercial Partnership

• Work closely with Category Management to ensure pricing decisions are aligned with ranging strategy, promotional calendars and supplier trading terms

• Partner with Product and Technology to embed pricing logic into Zapp's internal commerce platform and make the right data visible at the right time

• Support the Retail Media team in building supplier-funded promotion structures that are margin-accretive and commercially credible

What We're Looking For

• 6+ years in pricing, revenue management or commercial analytics, with a track record of delivering measurable P&L impact through pricing strategy

• Strong technical skills in SQL and data analysis; experience with Python or R for modelling is a clear advantage

• Experience building or managing automated competitor monitoring systems or price scraping infrastructure

• Sharp commercial judgement: you understand the difference between a pricing decision that improves margin and one that merely looks defensible in a spreadsheet

• A self-directed executor who sets their own agenda, builds the solution and drives it to completion without needing oversight

• A confident communicator who can present a pricing rationale to the Founder, a commercial director and a brand partner with equal clarity

• A genuine interest in applying AI tools to pricing, automation and competitive intelligence workflows

• Familiarity with Looker or other BI tools is a strong advantage

• Background in retail, grocery or e-commerce is strongly preferred

Benefits

This is a genuinely differentiated opportunity: direct access to the Founder and Senior Leadership Team of one of London's most ambitious retail platforms, with real ownership of a function that sits at the core of the business. Your work will be visible, consequential and fast-moving.

We also offer:

• Competitive salary & equity package

• 25 days holiday per year (plus all bank holidays)

• Private Health Insurance

• Extended sick pay and maternity/paternity leave pay

• Cycle to work scheme

Department

Commercial

Locations

HQ